Non-subscribed contacts are those who have most likely used an e-commerce store to which you are linked but did not agree to receive marketing communications when they checked out. They appear in your audiences, but you cannot email them. Non-subscribed contacts are essentially the same as unsubscribes in terms of technology. That’s why every email you send with Mailchimp needs an unsubscribe link in it, so Mailchimp can manage unsubscribes for you.īut why does Mailchimp display unsubscribes to your audience? It’s because you can use this information for other purposes, such as retargeting or sending postcards through Mailchimp. Mailchimp doesn’t want you sending emails to unsubscribed people because it causes them issues, and every time an email gets sent to someone who has stated they don’t want it, and they complain, it affects Mailchimp. Unsubscribed contacts have opted out of your communication, so you can no longer send them emails.

Subscribed contacts are the live email addresses you can communicate with via email. The Subscribed, Unsubscribed, Non – subscribed, Cleaned, and Archived Once you have a clear understanding, you can make an informed decision on how to manage your email list and protect your reputation as a sender, and not pay more than you should for Mailchimp. So, what should you do with your contacts and the unsubscribed, non-subscribed, and cleaned email addresses?įirstly, before you make any rash decisions, it’s important to understand what each of these terms means to both you and Mailchimp. The other thing you need to know is that Mailchimp charges based on the size of your database, but depending on what account you’re on, you may or may not be charged for certain types of contacts. That’s why Mailchimp needs to avoid sending emails to people who don’t exist, have opted out, or don’t want to receive them.Īnd that’s why you have unsubscribed, non-subscribed, and cleaned email addresses – they’re all potential risks to Mailchimp’s reputation as a sender if you try and send to them. To do so, it must maintain a stellar reputation as a sender.Įvery email that is not delivered is a mark against Mailchimp’s reputation, and yours! Here’s the deal, Mailchimp’s number one goal is to get your emails into people’s inboxes. Keep reading to learn what unsubscribed, non-subscribed, cleaned, and archived means, how Mailchimp charges based on your account type, and some tips for effectively managing your audience. Not only could you be overpaying for subscribers who aren’t even receiving your emails, but you could also be harming Mailchimp’s reputation as a sender, which could have an impact on future email deliveries. It’s a relatable situation – life gets hectic, and sometimes we forget to manage our expenses.īut did you know that the same thing could be happening with your Mailchimp audience? I recently spoke to a client who was complaining about wasting money on TV subscriptions she didn’t even watch.

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