Various stores have begun to offer sugar-free or reduced-sugar choices while others are substituting natural sweeteners such as honey or agave for traditional sweeteners such as cane sugar. For instance, recently they started offering healthier options to the health-conscious segment. It is being observed that manufacturers are engaging to cater to every potential segment. There has also been an increase in the number of non-traditional bubble tea stores, such as cafes and smoothie shops, that offer bubble tea as a beverage option. This growth trend is likely to continue in 2023 as well. The bubble tea market in the United States has been steadily expanding with an increasing number of bubble tea shops opening across the country. The expansion of the bubble tea market is credited to the adoption and improved availability of bubble tea. For instance, The Alley is known for its brown sugar tapioca pearl bubble tea, while Tiger Sugar’s specialty is its creamy bubble milk tea served with tiger stripes. Despite intense competition, the market continued to offer scope for differentiation, which is fueling the expansion of the bubble tea market in the USA.Įvery producer has the opportunity to launch their versions of bubble tea with a variety of toppings and create a brand specialty.

Between 20, bubble tea demand in the USA will increase at 13% CAGR.īubble tea was introduced several years ago, but it was not until recently that it gained attention due to information circulated via the internet.īubble tea shops started the trend of creating aesthetically pleasing drinks which encouraged consumers to take photos and post them on social media. Total market size in the USA at the end of 2022 reached US$ 329.5 million. Historically, from 2018 to 2022, sales of bubble tea across the United States increased at 10% CAGR. AttributesĮstimated USA Bubble Tea Market Size (2023E)Ĭustomize your report by selecting specific countries or regions and save 30%! Specify Scope NowĢ018 to 2022 USA Bubble Tea Sales Outlook Compared to Demand Forecast from 2023 to 2033 The new drink introduced by this New York-based startup contains no artificial ingredients or added sugar. For instance, recently the first ready-to-drink called BUBLUV Bubble Tea was introduced by BUBLUV, Inc. Leading players are focusing on launching new variants into the USA market to grab opportunities. For instance, presence of green tea provides a wide array of antioxidants. This is due to various health benefits that this type of drink offers. With Americans becoming more aware of the health benefits of bubble tea, they are showing a keen interest in consuming it.ĭemand remains especially high for bubble tea having low sugar content and green tea as its base. This will bolster bubble tea sales during the next ten years.Īvailability of a variety of products will also play a key role in expanding the USA bubble tea industry size during the projection period.Īnother factor that will boost bubble tea sales in the USA is the rising prevalence of cardiovascular diseases. A large portion of the United States population considers bubble tea as a healthier alternative to other sugary drinks. It is mostly through social media platforms that more and more Americans are developing an interest in this pearly drink.īubble tea is mostly consumed by millennials. Social media is playing a crucial role in fueling demand for bubble tea in the USA market.

Increasing consumption of unique tea and coffee across the USA will boost the bubble tea market

It can also be made in a variety of fruit flavors and may contain other toppings such as fruit jelly, popping boba, or pudding.īubble tea is a comparatively new market, having originated in Taiwan and spread to places such as the United States over the last 20 years through bubble tea franchises.īubble tea's success has spawned a slew of bubble tea-flavored snacks, including bubble tea ice cream and bubble tea candy.

Its main ingredients include tea and tapioca balls. In 2022, the United States bubble tea industry was valued at US$ 329.5 million.īubble tea, also known as boba tea or tapioca milk tea, is a Taiwanese tea-based drink that has gained popularity worldwide. Overall bubble tea sales in the United States will rise at 13.% CAGR through 2033. The USA bubble tea market size is forecast to increase from US$ 368.7 million in 2023 to US$ 1,245 million by 2033. USA Bubble Tea Market Outlook (2023 to 2033)

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